LiveNation Buys iPhone App Rexly
LiveNation has swooped to purchase iPhone app Rexly. Rexly is a San Francisco based, angel-backed startup that makes an iPhone app by the same name available for discovering music through friends. It was invested in by LiveNation Labs.
Rexly connects to iTunes and to Facebook to make recommendations and provide users with a seamless way of sharing the songs they listen to on iTunes with friends who follow them. The approach is not wholly dissimilar from what Apple was doing with its failed Ping social network experiment and also overlapped with Facebook?s music sharing setup.