Roadrunner Records Publicist To Release Music Industry Survival Guide
Do the Devil’s Work for Him: How to Make it in the Music Industry (and Stay in it)— the debut book from noted music and entertainment writers, Amy Sciarretto and Rick Florino. The book is scheduled to hit retail shelves and online bookseller outlets on June 26, 2009.
Do the Devil’s Work for Him is a “she-said, he-said” pocket guide on how to get your foot in the door of the cutthroat entertainment business, offering tips on how to intern, how to network and how to adjust to the ever-changing climate of this “eats its young” industry.
Amy Sciarretto is a 15-year veteran of the music business, having written extensively for Kerrang!, Revolver, TeenPeople.com, Spin.com, AOL, Urban Ink, Guitar World, VH1.com and ARTISTdirect.com, to name a few, and having served as Loud Rock Editor for CMJ New Music Report and Hit Parader. She worked as a DJ on Sirius/XM for two years and has also worked in the promotion and publicity departments of top independent label Roadrunner Records for 8 years.
Rick Florino founded Ruin Magazine in 2006, and he’s currently entertainment editor for LAX Magazine and an editor for ARTISTdirect.com. His writing has appeared in publications and web sites such as Inked, Revolver, BPM, Hit Parader, Shockhound.com, Citysearch.com and other outlets.
In addition to two humorous, clever and insightful author perspectives, as well as advice, anecdotes and analysis, the book also features a complete extra chapter of advice from top-tier music and entertainment business personnel and rock stars, including members of multi-platinum acts like System of A Down, Guns N’ Roses and Korn. It’s a necessary and crucial time for those looking to break into this exciting lifestyle and career field, namely college students, high schoolers and those who dream of working with and among the stars.
Pick up the book here.
(+50 rating, 14 votes)
I think the best way to make it is to not sign with Road Runner.
Good advice (above)! If a band is on RR records these days (with the exception of maybe Opeth), chances are they are a trendy, ass-licking band who are trying to make it on the radio and MTV, etc. rather than make underground extreme metal for true metalheads…fuck RR records and their advice!
I just ordered my book!
Although I have to agree with the above statements Roadrunner did do a lot of good for the Metal community in their meager beginnings. Regardless they still have the most Hot Topic friendly roster of any major label.
I worked in the metal industry for years and I have to say that Roadrunner had the best PR of any label I dealt with. I talked with one of the authors of this book regularly and she was great. They were really on top of their shit and promoted their bands well. I just wish they had better bands lol, but at least they got Opeth.
Rick and Amy rule. This book will have some great advice. Like how it’s more productive to actually create music or help a friend’s band than to anonymously bash Hot Topic and record labels on the internet.
Rick and Amy do indeed rule!
And [P], Roadrunner started a ton of the underground extreme metal, so, if you’re a true metalhead, you’d know that.