Apparently, these guys and MySpace Music are launching some sort of mobile, American Idol type of promotion.
Artists will be able to create phone numbers where their fans can call in and listen to music, share it, buy it, etc.
The first artist they have planned this with (she already has a number in the page above) is Christina Milian.
It’s going to be all ad-supported and it’s supposed to be billed or taglined:

“Who will be the first mobile superstar?”

Also, it will be the largest push MySpace Music has ever done…maybe it’s part of the overall plan?
Like those billboards that were scooped and to be put up in LA and NYC?

The number on the page I linked will be on Christina’s page in something like 48 hours, with more artists coming…