A Life Once Lost – Video for ‘Firewater Joyride’ Makes HBB Blog Debut

A LIFE ONCE LOST’s new music video, for the song “Firewater Joyride”, makes its online premiere today via MTV’s new Headbangers Blog.  Check it out at this location.  The blistering track, which features mountaintop-friendly hooks and spiraling, southern-fried riffs is taken from the band’s ambitious new album, Iron Gag.  “Firewater Joyride” will also make its world television premiere on MTV2 on Saturday, October 6 as part of the network’s long-running Headbangers Ball program.

“Firewater Joyride” was filmed in A LIFE ONCE LOST ’s hometown of Philadelphia, PA with director Troy Coffee.  The video, shot on blue screen and laden with kaleidoscopic color treatments, features A LIFE ONCE LOST abducting a “suit” and taking the square on a white lightning-fueled hitch with vocalist Robert Meadows doing his best to “man the wheel”.

(+31 rating, 11 votes)

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