YouTube – Forges Landmark Agreement with Warner Music
Monday, September 18, 2006
Video-sharing site YouTube has signed a deal with media giant Warner Music to allow its material to be used legally.
It means interviews and videos by Warner’s artists can be used in return for a slice of advertising revenue.
The agreement also covers the use of material in homemade videos, which form a large part of YouTube’s content.
Both companies hailed it as a landmark agreement, coming days after Universal Music said it was considering legal action over sites such as YouTube.
A royalty-tracking system has been developed by YouTube to detect when videos on the site are using copyrighted material and work out how much Warner is owed in advertising revenue.
You can read the full article online at BBC News.
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