Every Time I Die – Release 70’s Themed Video for ‘The New Black’
“The New Black” is the new single from EVERY TIME I DIE critically acclaimed “Gutter Phenomenon” Ferret Music (Album of the Year- Revolver). Now the band takes it one step further in creating a timeless visual masterpiece to accompany the track.
Band vocalist Keith Buckley explains, “In 1967, a man named Robert Patterson filmed the mythical beast Sasquatch as it strolled casually out of the woods and across an open field. Now set in 1972, director Dan Rush captures the existence of a musical beast called EVERY TIME I DIE as they partied poolside at an L.A mansion. “The New Black”. Possibly the most important footage the world has ever known. See it. Believe it.”
The treatment for “The New Black” was a collaboration of the members of EVERY TIME I DIE and director Dan Rush [director for LAMB OF GOD 'Ruin' well as mostly high end television commercials].
EVERY TIME I DIE is the one band that gets the cool pass for whatever they do. Their new side splitting video features the band acting with no performance at all. Check out the new EVERY TIME I DIE video for “The New Black” here.
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